"Can you explain what a unique selling point is? I am driven to despair by this question which my business advisor keeps asking. “You need a USP” she says. “How do I find a USP?” I say. Actually I had to ask her what she meant by USP in the first place. I am now convinced that my business will fail unless I find this elusive unique selling point. Do I really need it?"
If you are thinking the same then you need to read my full blog.
Dear Enterprise Iain
Last year my partner lost her job and also her confidence. It was part of a company restructuring and came as a dreadful shock to her and her other colleagues. I thought she would start looking around for something similar as she is a lawyer – but instead, she took some time off to think about what she wanted to do (which I quite understood). A few months ago, she started her own business and this is causing me concern.